CLUB OF COMFORT® - Trend scouting in Florence

The 106th edition of Pitti Uomo will take place at the Fortezza da Basso in Florence (Italy) from June 11 to 14, 2024. Around 790 exhibitors presented their menswear collections for the coming summer of 2025. This year's trade fair motto "Pitti Lemon" is intended to underline the refreshing, summery and sunny taste of the summer collections presented. We from CLUB OF COMFORT® were also there with a team to capture impressions and exchange ideas with business customers and friends. We saw many key themes that you will also find in our men's pants collection for summer 2025. In general, summery lightness and a soft natural touch are very popular. In addition to linen-blend fabrics with pinstripes - often with two pleats - techno cottons in a casual tapered fit with a clean look set the tone. Super-light canvas and performance fabrics with Coolmax® EcoMade climate management bring lightness and comfort to the closet. So: look forward to seeing what will be in the stores next summer! In any case, a relaxed summer feeling is guaranteed. For us, it was another exciting few days in Florence with lots of impressions and great encounters.