From June 17 to 20, 2025, Florence hosted the "Pitti Uomo" for the 108th time, which attracts countless fashion enthusiasts to the Fortezza da Basso twice a year. According to the trade fair organizers, there were around 15,000 visitors this time. While CLUB OF COMFORT® has always been on site with a design and sales team for scouting, this was the first time we were able to participate as an exhibitor ourselves and present our trouser fashion for spring/summer 2026 to the general public directly on site. With considerable effort, we installed a stand there to welcome our visitors in a cozy living room atmosphere. Our green sofa took center stage, where our guests could take a comfortable seat.
A tour of the expansive trade fair showed that our trouser collection picks up on the most important core themes for summer 2026. The materials are lightweight, with a soft natural touch, including crease-resistant, water-repellent techno fabrics, linen blends, highly elastic polyester-viscose blends with pinstripes as well as cotton and wool looks in high stretch. Special fabrics such as Tencel™, Coldblack® and Coolmax® EcoMade (made from recycled fibers) ensure comfort and function. The denim range includes super high stretch, 360° bi-stretch and sustainable cotton denim with a Japanese look.
The cuts range from casual chinos, 6-pocket designs, cargos and Bermudas to pleated styles. New are the EASY GO PANTS with a smock waistband and smartphone and security pocket, ideal for urban explorers.
The color palette focuses on natural tones such as Atmosphere Blue, Sky Blue, Sand, White, Olive and Ming Green, complemented by accents in Club Red, Signal Green and Citrus Yellow. Classic colors such as grey, anthracite, black and navy remain in focus.
In any case, our CLUB OF COMFORT® trouser fashion is made to accompany you through a relaxed life. Our conclusion: It was a great experience to be part of the largest men's fashion fair in the world and to be able to experience all the encounters with people from all over the world.
