Under this motto, our sales team set off from Großefehn in a van to Florence in beautiful Italy to present our new trouser collection for summer 2024 in a temporary pop-up showroom specially set up on site from June 13 to 15, 2023. During the same period, the well-known "Pitti Immagine Uomo" trade fair, one of the leading trade fairs for men's fashion, took place there.
The store of our valued customer Umberto Chiappe has been located in the center of Florence, in the immediate vicinity of the Ponte Vecchio bridge at Borgo St. Jacopo 20, since 1928. We quickly transformed his store into a great meeting point for CLUB OF COMFORT® with banners, decorative material and window stickers.
We were able to welcome many visitors - customers, representatives and the press - in a relaxed atmosphere, had interesting and positive discussions and received great suggestions.
We will now take this positive mood with us into the upcoming Summer 2024 order round, where our European retail partners will buy what you will see in the stores next summer (2024). So that you'll be comfortable all round when it comes to pants. BE RELAXED!
